Starting point

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

–David Meerman Scott

After blogging for what feels like decades (though now I think about it, about seven years!) I knew that the right choice for my creative digital design module would be this side of it all. I’m really fascinated by the impact social networking and blogging has had on public relations. With a PR girl at Oscar De La Renta having close to 200,000 twitter followers and the rise of Facebook likes its easy to see why PR teams are striving to make their online presence as known (if not more known) than their physical one.

Being in my mid twenties I can remember when social networking didn’t exist, let alone was a massive part of our lives. However because of this I have been able to experience multiple networking platforms from their early days; signing up to Bebo, twitter and tumblr in their first years of creation. I do wonder how much of an impact it will have on the next generations of children, and can see my seventy year old self telling stories of the fabled MySpace. 

I hope to discover more whilst writing, as well as informing my readers

Rachel

References

Funny and inspiring quotations about social media and business’, About.com [Available at: http://retailindustry.about.com/od/retailleaderquotes/a/Funny_inspiring_quotable_quotations_about_twitter_social_media_business.htm] (Date accessed: February 2013)

‘Social media explained with pandas’, Pink Media [Available at: http://pinkmediallc.com/2012/10/infographic-social-media-explained-with-pandas/] (Date accessed: February 2013)

Disclaimer- This is not an assignment submission.

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2 responses

  1. It’s so interesting how much social networking has changed our lives! It’s difficult to remember a time when people didn’t update their facebook statuses or tweet several times a day. I disagree that employers should involve themselves in the private lives of their employees but can we really expect things to remain private if they’re online? I guess the main thing is to be aware of the risks and to think before posting.

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