My name is Rachel, I’m 24 years old and studying Communication and Public Relations at Northumbria.

This blog forms part of my year one module Creative Digital Design in which we are investigating the ways that PR professionals communicate with their audience. I have chosen the blogging part of the assignment as I am fascinated by the popularity of blogs and social media from a brand point of view. This blog will investigate the ways in which companies use social media platforms to reach their customers and expand their business.


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