What I know now

“It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order.”

–  Al & Laura Ries

So we’re coming to the end of my graded work. On Wednesday 1st May this blog will be handed over to my university lecturer to given a mark. I’ve really enjoyed writing a blog on an academic level as opposed to for myself or for an audience interested in fashion. I’ve learnt a lot that I never imagined both about myself and involving PR and social networking that I’m going to share now

– Not only is Facebook Addiction Syndrome real, but there are over 350 million sufferers.

– 575 pictures are liked on Instagram every second

– 76% of employers search their prospective employees online and some demand facebook log in details

– That facebook and instagram didn’t really change their photo copyrighting policy that much

– I can research and locate appropriate sources to use in blog posts.

– I can still bring across my personality in a professional blog.

– Although I don’t share everything on twitter I’m far too interested in other people’s lives.

– Facebook’s advertising doesn’t make the clients that much money unless they’re a multi million business.

– My writing style has developed so much from writing as a hobby.

The obvious thing I’ve found is that in todays social networking driven world, PR and brands cant survive without using Twitter, Facebook and others. It is no longer acceptable to brands to dictate to customers, they need to feel valued and get their opinion across to the brand too. As Dave Folkens explains “Human connections made possible by listening and replying via social media bring the audience closer to a brand and softens the barrier that exists when people feel as if they’re talking to a company that views them strictly as a potential sale.”

I’d like to thank everyone that has read, commented on and shared these blog posts as well as everyone who has supported me in my first year at university. I look forward to exploring and learning more about Public Relations in the next two years


Contentfac.com (2013) The 50 Best PR Quotes of All Time. [online] Available at: http://www.contentfac.com/damn-i-wish-id-said-that-50-of-our-favorite-pr-quotes/ [Accessed: 25 Apr 2013].

Wallblog.co.uk (2012) Social media statistics 2012: from Facebook and Twitter to Instagram and Pinterest [infographic] | The Wall Blog. [online] Available at: http://wallblog.co.uk/2012/11/05/social-media-statistics-2012-from-facebook-and-twitter-to-instagram-and-pinterest-infographic/ [Accessed: 25 Apr 2013].

Du, W. (2007) Job candidates getting tripped up by Facebook. [online] Available at: http://www.nbcnews.com/id/20202935/ns/business-school_inc_/t/job-candidates-getting-tripped-facebook/#.UVBgv1u9XQQ [Accessed: 25 Apr 2013].

Holiday, R. (2012) Why I Lost My Faith In Facebook Advertising – Forbes. [online] Available at: http://www.forbes.com/sites/ryanholiday/2012/05/17/why-i-lost-my-faith-in-facebook-advertising/ [Accessed: 25 Apr 2013].

Instagram.com (2013) Terms of Use • Instagram. [online] Available at: http://instagram.com/legal/terms/ [Accessed: 25 Apr 2013].

Toprankblog.com (2011) Social Media PR – 3 Ways Public Relations Has Been Changed by Social Media. [online] Available at: http://www.toprankblog.com/2011/02/social-media-changing-pr/ [Accessed: 25 Apr 2013].


Social networking – Who What When?

Social networking is an integral part of modern life; it’s common practice to check Facebook when we wake up, tweet our plans for the day and Instagram our outfits all before we leave the house. With this in mind, it’s hard to imagine that the first networking site only started fourteen years ago. So how did we get from occasional blogging to updating the world on our every move? This is what my blog seeks to explore.

The year is 1999, Ricky Martin is currently number one with Living La Vida Loca, there are talks of a single currency being ntroduced in mainland Europe and the world is about to embark on a new technological era. Social networking started life with LiveJournal, launched as a place to store and share an online journal; blogging was the rudimentary wave of Social networking. In the same year Friends Reunited, remembered as the first real social networking site, launched to help locate past school, university and work friends. The wheels were then in motion for the social networking revolution

By 2004 MySpace and Friendster were battling it out for the most popular social networking sites, MySpace surpassed Friendster, but nobody anticipated the impact of a website created as a form of Yearbook at Harvard University, the little known Facebook. In 2006 MySpace was the most popular American social networking website, thought Facebook, which had just widened the membership to everyone over 13 was quickly gaining more monthly views. In 2006 the micro blogging site Twitter was launched, the premise of the site was interacting with succinct statuses (or tweets) in 140 characters or less. In 2007 Facebook was expanding so much that Microsoft had bought a stake in it. This allowed them to launch Facebook Platform meaning third party developers could create applications (apps). It also launched Beacon Advertising systems, it was targeted by protesters as it allowed advertisers to access users purchasing data to personalise marketing campaigns. In the same year Apple launched the first ever Smartphone, the iPhone.

By 2009 Facebook had become the most popular social networking site with double the amount of users as MySpace.  However citizen journalism was about to explode via twitter with the breaking of a plane crash on the Hudson River before American news teams, starting with a single tweet from a ferry passenger.  It is estimate that a quarter of the worlds population are internet users. As we entered a new decade, social networking had become the third most popular news source with users looking for unique takes and opinions on the latest news stories. In 2011 the Internet had become part of everyday life with 550 million people on Facebook, 65 million tweets sent through Twitter each day, and 2 billion video views every day on YouTube. LinkedIn has 90 million professional users, expanded by the popularity of Smartphones. However with us sharing so much online was our privacy at risk?

And back up to today; around 2 billion people use the Internet on everything from computers to game consoles, however by 2015 it is estimated that this will have doubled.  The top ten social networks are Facebook, Blogger, Twitter, WordPress, LinkedIn, Pinterest, Google+, Tumblr, MySpace and Wikia. To prove how much social media is accepted it is reported that almost a third of young adults 18-24 use social media in the bathroom.

So who is the core demographic of social networking sites? The following was found from the Pingdom US Demographics study

Although social networking is often seen as the playground of the young, the average user of a social networking site is between 25 and 44 years old. This is because although the age range for users of the social networking giants such as Facebook, Twitter and LinkedIn maybe large, that of smaller, much newer, or more niche communities such as DeviantART and Reddit is quite narrow, with the average user being 35 years old. LinkedIn, with its focus more on the business networking side rather than general social networking unsurprisingly has the highest average age, that of 44.

Since the last study the average age of Facebook users has gone up 2 years whilst that of Twiter users have come down 2 years, thus indicating that either the latter is attracting more of a younger user group or that the users had simply aged 2 years in the normal course of time and the study simply has not taken that into account. It has also been seen that whilse technology based sites appeal to men, women are more drawn towards more creative and sharing sites such as Pinterest. Although that may be the case, statistics prove that Twitter and Facebook happen to have the ratio of male to female users with women taking the lead on both sites.

The one thing that can be ascertained from this research is that Social Networking is definitely here to stay and can only get bigger.


The Brief History of Social Media’, UNCP. [Available at: http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html] (Date Accessed January 2013).

‘Report: Social network demographics in 2012’, Pingdom.com [Available at:
http://royal.pingdom.com/2012/08/21/report-social-network-demographics-in-2012/] (Date Accessed February 2013).

‘Social media statistics 2012[Infographic]’ The Wall.
[Available at: http://wallblog.co.uk/2012/11/05/social-media-statistics-2012-from-facebook-and-twitter-to-instagram-and-pinterest-infographic/ (Date Accessed February 2013).

‘Social Media Statistics and Facts 2012 [Infographic]’ Go Globe [Available at: http://www.go-globe.com/blog/social-media-facts/] (Date Accessed: March 2013).